In August 2018, a representative from Disney stopped by our BeautyCon LA booth.
She loved our sophisticated scents. She loved our fragrance personalities. She loved what we stood for, our empowering messages and our commitment to giving back.To her, it represented the core of what a modern princess should be; strong, brave + empowered.
We agreed that combining empowered princesses with DefineMe’s vision for fragrance would be a truly ‘magical’ partnership.
And here we are. We hope you're as excited as we are...