Audry Eau de Parfum

Top: Lychee, Peony, Pink Rose
Middle: Jasmine, Magnolia Blossom
Base: Atlas Cedar, Sandalwood

Alcohol (Organic Sugarcane Alcohol Denat), Fragrance (Parfum), Benzylsalicylate, Hexyl Cinnamal, Citronellol, Linalool, Alpha Iso Methyl Ionone, Hydroxycitronnellal, d-Limonene, Benzyl Alcohol, Geraniol, Citral, Amylcinnamyl Alcohol, Benzyl Benzoate, Isoeugenol, Amyl Cinnamal, Cocos Nucifera (Coconut) Oil.

Jennifer McKay Newton, driven by a passion for empowering people through scent, set out to launch a fragrance brand despite not being a formally trained perfumer. Unable to find a perfume house willing to work with her due to a lack of industry connections and order volume, she immersed herself in learning—reading everything she could on perfumery, experimenting with perfume oils, and refining her craft. After four years of experimentation she finally achieved results she was happy with, but now collaborates and acts as the creative director on new scents. Being self-taught she knows firsthand how complex perfume-making is and holds a deep admiration and respect for the art and science of perfumery.

DefineMe is a female founder-led fragrance brand built on one belief: scent has the power to transform how you feel. Every fragrance is crafted with better-for-you ingredients — non-toxic, BHT- and phthalate-free, vegan, and cruelty-free — with sustainable packaging to match. At the heart of the brand is the butterfly, a symbol of transformation and becoming your fullest self. DefineMe is more than fragrance. It's conscious beauty and genuine self-expression, bottled.