The DefineMe Blog

Sweet, warm, and completely irresistible, caramel is one of our favorite fragrance notes. And for good reason. In perfume, caramel adds a cozy, golden sweetness that feels comforting and indulgent. It’s rich without being overpowering and sweet without ever feeling juvenile.

As we close out 2025, it’s clear this year was one for the scent books — a time when fragrance evolved from a finishing touch into a bold form of self-expression and sensory storytelling. Perfume lovers weren’t just chasing pretty smells — they were seeking emotion, individuality, and nostalgia in every spritz. Here’s what stood out in the world of fragrance this year. 

Building a perfume wardrobe is a little bit like curating your closet, only instead of fabrics and fits, you're choosing the moods and magical moments you want to bring into your everyday life. Your signature scent can say so much about you, but having multiple fragrances you rotate through? That’s where the real alchemy happens.

There’s something undeniably powerful about the moment you spritz your favorite perfume. It’s more than fragrance... it’s energy. It’s the soft shift from “before” to “becoming.” We believe scent is a form of self-care, and creating a perfume ritual can turn an everyday moment into a grounding, transformative practice.

As the temperature drops and cozy season sets in, there’s nothing better than wrapping yourself in a scent that feels like a soft blanket and a mug of something sweet. The right fragrance can bring comfort and warmth, even when it’s frosty outside. Here are some of our favorite cold-weather scents to keep you glowing all season long.

As the year winds down, it’s the perfect time to hit refresh. Not just on your space, but on your energy. Think of it as a full-body, full-vibe reset: clearing out what no longer serves you, so you can step into the new year light, confident, and ready to attract all the good things coming your way.

The holidays are a time for sparkle, connection, and scent memories that linger long after the night ends. Your holiday party perfume isn’t just a finishing touch; it’s a reflection of your personality, your mood, and your energy. Your fragrance tells a story. Here’s what your favorite DefineMe Fragrance says about you this festive season.

When the weather cools and the sweaters come out, everything becomes about layers. Your wardrobe. Your coffee order. Even your playlists. So why not your perfume?

We’re endlessly inspired by the art of fragrance — how a single note can transport you, calm your mind, or spark a beautiful memory. One of our favorite notes lately? Linden blossom — a delicate, dreamy floral that feels like sunshine on clean skin. You’ll find this enchanting note featured in our Nearly Nude Eau de Parfum, a scent that feels like your skin just after you've stepped out of a luxurious bubble bath.

There’s something sacred about bath time. That moment where the world slows down, the water embraces you, and the air fills with warmth and calm. Whether you’re unwinding after a long day or creating a mindful ritual, your bath can be so much more than just bubbles and candles. Here’s how to turn it into a full-body experience for your senses (with Nearly Nude Eau de Parfum as the finishing touch that lingers long after the steam fades).

Perfume has the magical power to boost your confidence, spark a memory, and make every moment feel a little more special. But if you’ve ever wondered why your fragrance fades faster than you’d like, you’re not alone. Applying perfume is an art, and when done right, it helps your scent last beautifully from morning to night. Here’s your refresher on the best ways to apply perfume and extend its wear.

As the air turns crisp and the leaves begin to change, our senses crave something warmer, cozier, and more grounding. Just as you swap sundresses for sweaters and iced lattes for pumpkin spice, your perfume wardrobe deserves a seasonal refresh too. Fall is the perfect time to lean into fragrances that feel like comfort and sophistication wrapped in one. But what exactly should you look for in a fall perfume?