Smell good. Feel good. Do good.


Magical • Soulful • Empowering • For All

Always clean. Always cruelty-free. Our fragrances are made with YOU in mind. That's why we use only the best natural + vegan ingredients to help you be your best (smelling) self.

here's what people are saying.
I use Mulan every day! From the start of the scent, refreshing and a little sweet with peach and cherry blossom to magnolia and a couple of hours later I smell the vanilla bean and sandalwood! I am sooooo impressed. It makes me feel good and I am telling everyone I know! Thanks DefineMe! xo
— Veronica S.
This scent makes me happy as soon as I put it on. It’s clean, it’s feminine and it’s light. I can’t get enough of Clara.
— Missy S.
I received a sample of the Sofia Isabel perfume oil. I'm so glad I did, because it smells amazing! It's sweet and flowery, but not overpowering. I went through the sample super quickly, so I had to order a full size bottle for myself! I have received a lot of compliments on the scent.
— Carly
Could hardly wait to try the perfume. It takes me back to walking on the ocean sand in the hot sun. The coconut and orchid smells are the strongest on my skin. Ahhh Kahana, take me away…❤️
— Amy A.
[Sofia Isabel] is my new favorite perfume. I usually wear Gucci and Chanel, but I like this better. It has a citrus smell and a floral undertone. It’s so pleasant and calming.
— Rebecca S.
I'm going to start with a quote from my wife... "In my opinion, this is better than Flowerbomb."
— Xavier
I absolutely love my Kahana crystal infused perfume mist! It's AMAZING. Every time I wear it out everyone's always asking me, ‘What is that scent you're wearing? It smells wonderful!’
— Kristen P.
It is the best smelling perfume I've ever had the chance to smell.
— Amanda
My usual scent is the Juliette Has a Gun Not a Perfume, but it’s so expensive so I try not to wear it daily as I just use it for special occasions due to pricing so I’ve been looking for a scent that’s not such a high price point and this is it! Omg it smells so good and it lasts all day. That’s exactly what I’ve been looking for something to last that I love.
— Jennifer M.
[Kahana] is a beautiful scent. It is fresh and clean, it doesn’t change on my skin like most scents, it lasts a while too. It is totally worth it.
— Laura S.
Love all of the fragrances. I am new to the brand and was hesitant to purchase a full size. I am so happy I purchased this mini sample kit. I love pretty much all of the fragrances especially Payton and Clara. The roller ball is perfect for someone that just wants a light application. Great purchase.
— Karen C.
I took the DefineMe quiz, took the risk, and bought the Delphine Hair Mist. The scent has stayed in my hair through a 8-hour work shift, sleeping, and taking my dog out. I can smell it in my hair now. I think this product is perfect for someone like me who doesn’t wash their hair everyday, but still wants it to smell fresh. Highly recommend and would definitely buy again.
— Kayla D.
So happy to make a mindful purchase- DefineMe's mission and community contributions is what attracted me to the brand. I was recommended Audry from the scent quiz, and it's so lovely! Definitely gonna be trying Sofia Isabel as well (I also got the fragrance oil kit). Super satisfied overall!
— El C.
I love all the fragrances! I like that I can take one or two with me in my purse as well as try a few combined.
— Debra S.
where scent meets magic


Good vibes. Amazing scent. We paired our most popular fragrances with the magic of crystals to bring you nothing but pure happiness.

the cutest mini oils


All of our scents in one convenient package.

Every DefineMe scent contains a little magic to inspire, empower and bring your inner goddess to life! Our butterfly series represents transformation, growth, and beauty.



Not sure which scent is calling your name? Try any DefineMe scent for just $5 (including shipping)!

She's the first


Giving back is at the core of everything we do. $1 of every purchase goes to support She's The First, which fights gender inequality through education. We support girls globally who will be first in their families to graduate from high school and become leaders. And with your purchase, you can too.

Learn more.