Corporate Office

2703 Pico Blvd.

Santa Monica CA 90405

Mon-Fri, 9am-5pm

Take the DefineMe fragrance Quiz


Take the quiz to discover your perfect DefineMe scent.

Take the Quiz


Introducing our new Whipped Body Polish! A sugar based polish that exfoliates and nourishes your skin, revealing your natural glow.

Made with love, sugar, shea butter, coconut oil + sweet almond oil.

Shop now


Your choice of one or our deluxe fragrance oil samples with any purchase over $25.

shop now


Certified by PETA.  Featured on Logical Harmony's Vegan + Cruelty-Free Brand List.

learn more



For every bottle purchased $1 goes to educational scholarships for girls in low-income countries.

Learn more

beautified spotlight

Here’s why we chose to be a vegan and cruelty-free brand as well as what you can expect when you buy one of our fragrances.

11 Oct, 2018

Why We Chose to Be a Vegan & Cruelty-Free Brand

You know that crushing feeling you get when you discover a brand or product you love has less-than above-board practices? Like, when you realize a fragrance you’ve fallen hard for actually has animal product ingredients or test on animals (yeah, that feeling!).
Read article
The Science Behind Scent For Wellbeing

16 Sep, 2018

The Science Behind Scent For Well-being

Did you know that smell is central to the way we form relationships? It’s the first sense you experience when you meet someone new, it bonds you closer to your gal pals by cementing memories for years to come, and it obviously has a say when you meet your true love...
Read article
Say Hello To All Our Scents

13 Sep, 2018

Say Hello To All Our Scents

If you’re ready to own the next chapter of your story, let us take you on our Glam Squad product tour of vegan & cruelty-free fragrance mists, fragrance oils, and hair fragrance mists, and find the perfect starting point for you!

Read article

As Seen In

INSTAGRAM @Definemefragrance


Welcome to the Loyalty Points Demo Store :-)

Sign up and receive 5000 pts to test out in our Store.

Earning and redeeming Butterfly Points

Earns you
Redeems to

Ways you can earn

  • Product Purchase
  • Refer a friend
  • Share on social media

Learn more about our program