Jennifer McKay Newton founder headshot

I'm Jennifer McKay Newton, the founder of DefineMe. I launched this company eight years ago with a deep desire to create products that positively impact people's lives. I have a background in design, an entrepreneurial spirit, and a nose for scent, and I was amazed to realize that there's actual science behind the power of fragrance.

Studies have shown that scent and emotion are connected, and I wanted to use that power to evoke a positive, empowering response in people. That's why I carefully formulate each DefineMe fragrance - to bring out the best in all of us. Each bottle is adorned with a butterfly, the ultimate symbol of metamorphosis, representing the transformative power of our fragrances.

We couldn't have come this far without the support of our loyal customers, and I'm grateful to all of you who've joined us on this incredible journey. DefineMe is more than just a product — it's a symbol of self-discovery, self-love, and the power of positive change. Thank you for your time and I hope you'll join us in making a positive impact on people's lives.