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DefineMe was born from a deep desire to help make a difference in people’s lives.

By understanding the connection between scent and emotion, we found fragrance to be a powerful way to deliver positive affirmations.  Affirmations such as, being worthy of love, being respected, feeling confident and having the strength to pursue your dreams.

As part of our mission to empower, we established early on that giving back would be an essential part of DefineMe’s lifeblood. We were moved by the hardships that many girls face in receiving what we feel is a basic human right; an education. Our co-mission quickly became helping these girls have the chance to achieve their dreams by providing educational scholarships directly through our sales.

We couldn’t achieve this without you and we are incredibly grateful to work with you in this movement to help empower and inspire through fragrance and education.

with love,

Jennifer Signature
Jennifer McKay Newton, Founder & CEO