she's the first


At DefineMe, our passion lies in creating exquisite fragrances, but our true purpose stems from a deep desire to uplift and empower women who break barriers and defy norms. This unwavering mission led us to seek a social cause that aligns with our values.

Since 2016, we have proudly supported She's The First, a remarkable nonprofit organization dedicated to combating gender inequality by providing assistance to girls in underprivileged areas, enabling them to become the first in their families to graduate from high school. We wholeheartedly believe in the incredible work led by Tammy Tibbets and her team, and as part of our commitment, we pledge a portion of our annual profits to She's The First. By joining forces with you, our valued customers, we are making a tangible impact on the lives of the 31 million girls worldwide who currently lack access to education.

Together, let us continue to ignite change and create a future where every woman has the opportunity to define her own path and unlock her full potential.