she's the first


We adore creating divine smelling scents, but the reason we created DefineMe was with a strong pull in our hearts to empower barrier-crushing, mold-breaking women. It’s that mission that compelled us to find a social mission to match.

Since 2016 we've donated $1 for every product you've purchased to She’s The First is a “non-charity” kinda charity. Fighting gender inequality by supporting girls in low-income countries to be the first in their family to graduate from high school—and a no-brainer choice! So every time you purchase a DefineMe Fragrance, $1 goes to She’s The First* and together we’re making a dent in the 31 million girls worldwide who currently receive no education (crazy, but true!). *DefineMe Dollar includes full priced products".