Today is Earth Day! It's a day that reminds us to be kind to our planet, because it's our home and it's the only one we've got. But instead of thinking about it for just one day... why not 365 days?🌎

Easier said than done, of course, but we can do things each and every day that can make a big difference for the planet. Here's what we're doing to reduce our impact on the environment.

Sustainability is Our Middle Name

Since we started in 2015, we have been working hard to find ways to create products using the most sustainable practices. Our packaging is minimal by design. Our boxes are made using FSC-certified paper and vegetable-based and soy inks. The bottles we use are all completely recyclable (and refillable)!

To minimize our carbon footprint, we manufacture our products locally here in Southern California. 

Vegan and Cruelty-Free Forever

Part of showing love to our planet is showing love to the animals who live on our planet. That's why we never (ever!) using animal product ingredients or do any testing on animals. All of DefineMe's products are 100% vegan and cruelty-free. Oh, and we're Leaping Bunny and PETA-certified too!🐰💕

Treat Every Day Like Earth Day

We're doing our part to minimize our impact on the environment, one sniff at a time. Today, and every day, try to do one small thing to show some love to the earth. Remember to recycle whenever you can, bring your own reusable bags to the store, walk or ride a bike instead of driving if you're able to, plant flowers or a tree in your garden or backyard... just to name a few!

April 22, 2022 — Hannah Toporoff


Heather Decker said:

I always reuse bottles,I even put my ice coffee in my empty Gatorade bottles. My friends think I’m Crazy for doing while they unload their 48pk water outta the trunk.I told her she’s Crazy cuz most of the bottled water comes from a tap somewhere and then they add whatever to make it seem better.I guess until we ban plastic all together and make people bring recycled or their own aluminum bottle We’ll continue to see 100s of thousands of pieces of plastic in the ocean,on the beach and in the LA dfl very little gets recycled or even uncalled which can be fun!!!!

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