Since the beginning of COVID-19, fragrance sales have been astoundingly resilient, while makeup sales pale in comparison. And we thought...wait, why is that?

There are a number of factors that could be at play here. So let's dive right into it!

Fragrance has really been the hero of the pandemic. With so many people stuck in their homes for so long, finding the little things that make us happy became more of a priority than ever before. And we talk about this a lot, but scent has such a powerful connection to feelings and emotion — more so than any of your other senses.

Perfume is one of those things that you wear each day because you truly love it. Even if you're not leaving the house, you spritz some perfume on your neck and your wrists. Smelling your favorite scent on yourself throughout the day is something that brings you joy. It's about self-love and self-care, and other people aren't your deciding factor.

Now, you could argue that makeup is the same way. Even if you're not trying to impress people around you, you might still put on some makeup because it makes you feel beautiful and confident. But it's missing that one piece of the puzzle. The thing that your perfume has and your makeup doesn't... and that's the connection to emotion.

Not only does scent go hand-in-hand with emotion, but more specifically...memories. I don't know about you, but these past two years have had me feeling extra nostalgic. It's pretty incredible how one sniff of a certain scent can instantly take you back to a certain time and place... like a fragrance-powered time machine for your memories.

The core of our beliefs is that fragrance can EMPOWER. Your favorite DefineMe scent can be used as a tool to be the very best version of yourself and bring your inner goddess to life. Everyone can use a little pick-me-up, and perfume is a great way to do just that. Keep that in mind with each and every spritz.✨

March 01, 2022 — Hannah Toporoff

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