In the Press: Disney Princess Ariel Fragrance

Last week the announcement of our first-ever Disney collaboration fragrance, Ariel, made quite a splash (sorry, just had to) in the press. Here’s a recap of some of our faves!


Allure Magazine

"Disney lovers rejoice — there's a new scent launching that's designed especially for you. Indie fragrance brand DefineMe's The Little Mermaid-themed perfume will be hitting shelves in fall 2019..."- Allure 


Popsugar Magazine- Little Mermaid Ariel Fragrance

"Modeled after Ariel's tail, the scaly turquoise bottle will feature an ocean's worth of mermaid-inspired scents, including citrusy neroli, bergamot, jasmine, lilac, tonka bean, coconut, and driftwood." - Popsugar


WWD - Little Mermaid Ariel Fragrance

"Disney has teamed up with indie beauty brand DefineMe to collaborate on a series of fragrances that take inspiration from Disney princesses, the first being Ariel." - WWD


"While the fragrance is obviously the most important part of this Disney Princess-themed perfume, you've also got to see the bottle. The product's packaging takes inspiration from Ariel's famous tail and shows the fins wrapped around the packaging. " - Bustle 



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