Last week the announcement of our first-ever Disney collaboration fragrance, Ariel, made quite a splash (sorry, just had to) in the press. Here’s a recap of some of our faves!


Allure Magazine

"Disney lovers rejoice — there's a new scent launching that's designed especially for you. Indie fragrance brand DefineMe's The Little Mermaid-themed perfume will be hitting shelves in fall 2019..."- Allure 


Popsugar Magazine- Little Mermaid Ariel Fragrance

"Modeled after Ariel's tail, the scaly turquoise bottle will feature an ocean's worth of mermaid-inspired scents, including citrusy neroli, bergamot, jasmine, lilac, tonka bean, coconut, and driftwood." - Popsugar


WWD - Little Mermaid Ariel Fragrance

"Disney has teamed up with indie beauty brand DefineMe to collaborate on a series of fragrances that take inspiration from Disney princesses, the first being Ariel." - WWD


Bustle - Little Mermaid Perfume - DefineMe Fragrance Ariel

"While the fragrance is obviously the most important part of this Disney Princess-themed perfume, you've also got to see the bottle. The product's packaging takes inspiration from Ariel's famous tail and shows the fins wrapped around the packaging. " - Bustle 



Ready to order your own Ariel Disney Princess Parfum? Preorders are now open, just in time to ship before the holidays. Order now!

Want to get in contact with our Wholesale team? You'll want to sign-up here.

August 18, 2019 — Devon Haley
Tags: ariel disney

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