Beautified Blog
Celebrating International Women's Day with Q&A with Founder Jennifer McKay Newton
"I work to mindfully and thoughtfully formulate each DefineMe scent and product, using clean, natural, organic, vegan, cruelty-free ingredients combined to induce positive emotions like self-love, creativity, gratitude, mindfulness, wanderlust, free-spiritedness and strength. I think of the scents as wearable doses of olfactory magic, bringing your inner goddess to life."