NEW! Disney Princess Mulan Fragrance

NEW! Disney Princess Mulan Fragrance

We are so proud to announce our newest addition to the Disney Princess and DefineMe collaboration, MULAN! 
November 15, 2021
Are you applying your perfume correctly?

Are you applying your perfume correctly?

Want to make every spritz count? Here are some helpful hacks.

September 20, 2021
Different Ways to Use Your Perfume

Different Ways to Use Your Perfume

We all know that perfume is meant to be spritzed on ourselves, on our neck, on our wrists, etc. But, we’re feeling extra inspired today. Why limit a beautiful fragrance to just one specific use?

June 14, 2021
De-stress With Your Favorite Scent

De-stress With Your Favorite Scent

Now that the world is getting slightly more back to normal, and summer is just around the corner, you might have some mixed emotions. While we’re excited to go out and see our friends and family again, it’s totally normal and natural for us to feel a bit anxious.
May 25, 2021
Celebrating International Women's Day with Q&A with Founder Jennifer McKay Newton

Celebrating International Women's Day with Q&A with Founder Jennifer McKay Newton

"I work to mindfully and thoughtfully formulate each DefineMe scent and product, using clean, natural, organic, vegan, cruelty-free ingredients combined to induce positive emotions like self-love, creativity, gratitude, mindfulness, wanderlust, free-spiritedness and strength. I think of the scents as wearable doses of olfactory magic, bringing your inner goddess to life."
March 07, 2021
8 Scientifically Proven Health Benefits of Taking a Bath

8 Scientifically Proven Health Benefits of Taking a Bath

Baths aren't just for relaxing.💦
August 28, 2020
Supporting Black Owned Beauty Brands, Because Black Lives Matter

Supporting Black Owned Beauty Brands, Because Black Lives Matter

As the founder and CEO of DefineMe I wanted to tell you three personal stories of stellar black entrepreneurs whom I admire and that matter to me.
June 08, 2020
Don’t Sweat the Small Stuff - $5 Fragrance Samples

Don’t Sweat the Small Stuff - $5 Fragrance Samples

Try any of our scents for only $5, including shipping!  That’s it. Really, it's not complicated, cuz why should it be?
April 26, 2020
The Connection Between Fragrance and Well-being: Continued!

The Connection Between Fragrance and Well-being: Continued!

...and we're back! We're continuing the topic from our previous blog post about the connection between fragrance and well-being. Smelling any citrus is a natural "pick-me-up" and can boost energy and alertness. This is why our citrus fragrances inspire you to find that fire in your soul to take on anything that comes your way and to push yourself out of your comfort zone!
May 18, 2017
The Ultimate Mother's Day Gift Guide! 💐💕

The Ultimate Mother's Day Gift Guide! 💐💕

Mother's Day is around the corner and it's time to celebrate their beauty and strength! We have put together the ultimate Mother's Day gift guide! Find unique gift ideas that are perfect for any mom in your life. 💕
May 04, 2017
6 Must-Have Spring Beauty and Accessory Essentials 🌸💕

6 Must-Have Spring Beauty and Accessory Essentials 🌸💕

Spring is finally here, and we can finally start adding some color back into our lives. Here are 6 spring beauty essentials that will help you get out of the darker, warmer tones of winter and into the freshness of Spring! 🌸💕
April 12, 2017
Shining Bright is Cruelty-free + Vegan Beauty Vlogger, Love Leticia 🐰💕

Shining Bright is Cruelty-free + Vegan Beauty Vlogger, Love Leticia 🐰💕

I cannot tell you how grateful we are to feature Leticia. We are so happy to have connected with someone so passionate about the vegan and cruelty-free beauty world! 
March 01, 2017