Part of our core mission is to create scents that connect us to our mind, body, and spirit. And that NEVER includes animal testing or cruelty to animals in any way, shape, or form. All of our DefineMe products are PETA certified vegan and cruelty-free, and we're thrilled to announce that we are now Leaping Bunny certified, too!
Leaping Bunny Certified

What does it mean to be Leaping Bunny Certified?

The Leaping Bunny Program is the highest standard for companies that are committed to no animal testing. In order to be approved for inclusion in the Leaping Bunny Program, companies producing cosmetic, personal care, and household products must make a voluntary pledge to clear animal testing from all stages of product development. The company's ingredient suppliers make the same pledge and the result is a product guaranteed to be 100 percent free of new animal testing. All Leaping Bunny companies must be open to independent audits, and commitments are renewed on an annual basis.

The Leaping Bunny Program is the only cruelty-free certification program consumers can truly trust. Because there are no regulations limiting the animal testing claims that companies can make, the only way to know if a company has eliminated animal testing from its product line is to seek out information from third-party certification programs. The Leaping Bunny Logo has consistently been given high marks by consumer, environmental and lifestyle magazines as a seal that lives up to its promise.

October 12, 2022 — Hannah Toporoff

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