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Fragrance... It's Personal. - DefineMe

Fragrance... It's Personal.

Since the beginning of COVID-19, fragrance sales have been astoundingly resilient, while makeup sales pale in comparison. And we thought...wait, why is that? There are a number of factors that could be at play here. So let's dive right into it!

March 01, 2022
Goddess Gang Live with @betterskinlove - DefineMe

Goddess Gang Live with @betterskinlove

Our Marketing + Social Media Coordinator Hannah sits down with Yesenia (aka @betterskinlove) for another episode of Goddess Gang Live to chat about skincare, favorite DefineMe scents, and more.

December 08, 2021
Goddess Gang Live with Tammy Tibbetts - DefineMe

Goddess Gang Live with Tammy Tibbetts

Tammy Tibbetts, CEO & co-founder of She's the First, joins us for an amazing interview for our Goddess Gang Live series over on Instagram!

December 07, 2021
Goddess Gang Live with Sia Shells - DefineMe

Goddess Gang Live with Sia Shells

Everyone's favorite mermaid Sia Shells joins our CEO Jennifer on Instagram live! Stay tuned for more of our weekly(ish) Goddess Goddess Gang live series! 

December 06, 2021
Welcome to Goddess Gang Live! - DefineMe

Welcome to Goddess Gang Live!

Welcome to the very first episode of our new Instagram live series! Jennifer and our special guest Xavier (aka @99bottledscents) chat about all things fragrance and his favorite DefineMe scents.

November 24, 2021
NEW! Disney Princess Mulan Fragrance - DefineMe

NEW! Disney Princess Mulan Fragrance

We are so proud to announce our newest addition to the Disney Princess and DefineMe collaboration, MULAN! 
November 15, 2021
DefineMe's Hair Fragrance Mist Wins "Hair Care Product of the Year" - DefineMe

DefineMe's Hair Fragrance Mist Wins "Hair Care Product of the Year"

The Independent Innovation Awards Program, the industry’s most robust recognition platform for the innovators and leaders of the Beauty industry, announced that our Hair Fragrance Mist has been selected as winner of the “Hair Care Product of the Year” award in the 2021 Awards Program! 
November 03, 2021
Meet The Strong Women Behind These Thriving Businesses - DefineMe

Meet The Strong Women Behind These Thriving Businesses

We're putting the spotlight on seven powerful, brilliant, and driven female entrepreneurs who are taking the world by storm. As a female-founded business ourselves, we recognize the importance of women supporting women. We're here to empower each other and lift each other up!
October 22, 2021
Are you applying your perfume correctly? - DefineMe

Are you applying your perfume correctly?

Want to make every spritz count? Here are some helpful hacks.

September 20, 2021
Sharing Some Influencer Love - DefineMe

Sharing Some Influencer Love

You post, we listen. Nothing makes us happier than seeing you out there enjoying our fragrances! Your kind words and stunning photos remind us why we do what we do: to empower you, inspire you, and help you unlock your inner goddess through the magic of scent! Here's what some of you had to say...

September 14, 2021
The Science Behind Scent for Well-Being - DefineMe

The Science Behind Scent for Well-Being

Did you know that smell is central to the way we form relationships? It’s the first sense you experience when you meet someone new, it bonds you closer to your gal pals by cementing memories for years to come, and it obviously has a say when you meet your true love...

August 24, 2021
Different Ways to Use Your Perfume - DefineMe

Different Ways to Use Your Perfume

We all know that perfume is meant to be spritzed on ourselves, on our neck, on our wrists, etc. But, we’re feeling extra inspired today. Why limit a beautiful fragrance to just one specific use?

June 14, 2021