The DefineMe Blog

Winter is a time for layers, scarves, and warm, rich fragrances. Winter fragrances should be able to survive those windy, cold winter days, overcome being muffled from the layers and layers of clothes and keep help keep you nice and warm.

If you want to get the most out of your clean perfume, it all starts with how (and when) you apply it. Here are some helpful tips and tricks to make your favorite clean fragrances go further.

With winter quickly approaching, we're already thinking about which fragrances we're going to be wearing during these colder months. When the sun starts setting a little earlier, and the temperatures start to drop, we find ourselves gravitating towards scents that make us feel warm and cozy. Here are the scents and products that we're reaching for this winter.

Today is World Mental Health Day, so we're taking the opportunity to shine some light on the importance of mental health. Mental health matters. You might be thinking "Okay...but what does perfume have to do with mental health?" I'm glad you asked!

Let's talk about packaging and sustainability.📦♻️ As a conscious beauty brand, we're very mindful about our packaging. We think a lot about the materials we use, where we manufacture, and everything that goes into it. 

It's the first day of summer, and things are heating up over here!🔥 I've completely morphed into a full-blown summer state of mind. Beautiful sunshine, longer days, perfect weather... it all just feels so right.😎 We've got some brand new (and some tried and true) products that are going to help make this your most sunshine-y, best smelling summer ever. Let's dive in.☀️🌊

May is Mental Health Awareness Month, so we're putting a huge shiny spotlight on mental health and well-being. Mental👏 health👏 matters.👏 It's so important to take care of yourself both physically and mentally, and we know the latter can sometimes be a bit more challenging. Let's break down some ways to boost your mental health, revitalize your overall well-being, and how fragrance can play a role.

Today is Earth Day! It's a day that reminds us to be kind to our planet, because it's our home and it's the only one we've got. But instead of thinking about it for just one day... why not 365 days?🌎

Spring is in full swing! The sun is shining, the flowers are blooming, and our spring scents are fully dominating our current fragrance rotation.