Celebrating International Women's Day with Q&A with Founder Jennifer McKay Newton - DefineMe

Celebrating International Women's Day with Q&A with Founder Jennifer McKay Newton

"I work to mindfully and thoughtfully formulate each DefineMe scent and product, using clean, natural, organic, vegan, cruelty-free ingredients combined to induce positive emotions like self-love, creativity, gratitude, mindfulness, wanderlust, free-spiritedness and strength. I think of the scents as wearable doses of olfactory magic, bringing your inner goddess to life."
New Kahana Scent: An Introduction - DefineMe

New Kahana Scent: An Introduction

Five years in the making, our new Kahana Natural Perfume Mist was founded on the principles of relaxation, mindfulness , and the idea of a simple reset or recalibration to your daily routine. 

Scents for Self-Love or that Special Someone - DefineMe

Scents for Self-Love or that Special Someone

Valentine’s Day 2021. How do we celebrate another holiday under the extraordinary circumstances of our world today? Well, in defiance of how things seem different this year, celebrating Valentine’s day is simple: love finds a way and it begins with you.
8 Scientifically Proven Health Benefits of Taking a Bath - DefineMe

8 Scientifically Proven Health Benefits of Taking a Bath

Baths aren't just for relaxing.💦
Supporting Black Owned Beauty Brands, Because Black Lives Matter - DefineMe

Supporting Black Owned Beauty Brands, Because Black Lives Matter

As the founder and CEO of DefineMe I wanted to tell you three personal stories of stellar black entrepreneurs whom I admire and that matter to me.
Don’t Sweat the Small Stuff - $5 Fragrance Samples - DefineMe

Don’t Sweat the Small Stuff - $5 Fragrance Samples

Try any of our scents for only $5, including shipping!  That’s it. Really, it's not complicated, cuz why should it be?
5 Tips to Stay Sane While Social Distancing - DefineMe

5 Tips to Stay Sane While Social Distancing

We’re in a tricky time right now, but DefineMe encourages self-love, creativity, gratitude, wanderlust, free-spiritedness, and strength - in any situation. Here’s our short list of tips to help you bust through that barrier of boredom.
5 Fun Facts About Earth Day! - DefineMe

5 Fun Facts About Earth Day!

At DefineMe we love the Earth and take many steps toward respecting and keeping our environment clean and beautiful. We love being green! Did you know our packaging is minimalistic, locally sourced, FSC certified and 100% recyclable as well as our Ariel bottles are refillable. (coming soon!)⁠ In honor of Earth Day, we wanted to share some interesting facts about the holiday! 
How Our Clean, Vegan and Cruelty-Free HANDS, Hand Sanitizer Works to Keep You Safe - DefineMe

How Our Clean, Vegan and Cruelty-Free HANDS, Hand Sanitizer Works to Keep You Safe

The sudden shortage of hand sanitizer moved us into action. We make cruelty-free, vegan fragrances that smell AMAZING, and have the necessary ingredients to make an effective sanitizer that helps disinfect, moisturize, and smell good. Read how we built this product to keep you healthy and safe, while supporting efforts to feed families in need.
Fall Faves Bucket List - DefineMe

Fall Faves Bucket List

Fall is all about pumpkins, sweater weather and everything cozy but it is also a season that goes by in a flash. Join us in accomplishing the DefineMe Fall Faves Bucket List!
Summer Hairstyles That Will Keep You Cool - DefineMe

Summer Hairstyles That Will Keep You Cool

Summer is glorious because it’s warm and the sun is out there doing its thing more often. But-  the summer hair situation is not pretty. There is humidity. There is sweat. The last thing you want to do is take out the hot styling tools. 

3 (Nearly) Free Ways To Celebrate Summer - DefineMe

3 (Nearly) Free Ways To Celebrate Summer

The season of fun in the sun is here and there is no better time to get outside! We have three ideas to add some sunshine to your week and all of them won’t clear out your bank account.