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NEW! Disney Princess Mulan Fragrance - DefineMe

NEW! Disney Princess Mulan Fragrance

We are so proud to announce our newest addition to the Disney Princess and DefineMe collaboration, MULAN! 
DefineMe's Hair Fragrance Mist Wins "Hair Care Product of the Year" - DefineMe

DefineMe's Hair Fragrance Mist Wins "Hair Care Product of the Year"

The Independent Innovation Awards Program, the industry’s most robust recognition platform for the innovators and leaders of the Beauty industry, announced that our Hair Fragrance Mist has been selected as winner of the “Hair Care Product of the Year” award in the 2021 Awards Program! 
Meet The Strong Women Behind These Thriving Businesses - DefineMe

Meet The Strong Women Behind These Thriving Businesses

We're putting the spotlight on seven powerful, brilliant, and driven female entrepreneurs who are taking the world by storm. As a female-founded business ourselves, we recognize the importance of women supporting women. We're here to empower each other and lift each other up!
Are you applying your perfume correctly? - DefineMe

Are you applying your perfume correctly?

Want to make every spritz count? Here are some helpful hacks.

Sharing Some Influencer Love - DefineMe

Sharing Some Influencer Love

You post, we listen. Nothing makes us happier than seeing you out there enjoying our fragrances! Your kind words and stunning photos remind us why we do what we do: to empower you, inspire you, and help you unlock your inner goddess through the magic of scent! Here's what some of you had to say...

The Science Behind Scent for Well-Being - DefineMe

The Science Behind Scent for Well-Being

Did you know that smell is central to the way we form relationships? It’s the first sense you experience when you meet someone new, it bonds you closer to your gal pals by cementing memories for years to come, and it obviously has a say when you meet your true love...

Different Ways to Use Your Perfume - DefineMe

Different Ways to Use Your Perfume

We all know that perfume is meant to be spritzed on ourselves, on our neck, on our wrists, etc. But, we’re feeling extra inspired today. Why limit a beautiful fragrance to just one specific use?

De-stress With Your Favorite Scent - DefineMe

De-stress With Your Favorite Scent

Now that the world is getting slightly more back to normal, and summer is just around the corner, you might have some mixed emotions. While we’re excited to go out and see our friends and family again, it’s totally normal and natural for us to feel a bit anxious.
Celebrating International Women's Day with Q&A with Founder Jennifer McKay Newton - DefineMe

Celebrating International Women's Day with Q&A with Founder Jennifer McKay Newton

"I work to mindfully and thoughtfully formulate each DefineMe scent and product, using clean, natural, organic, vegan, cruelty-free ingredients combined to induce positive emotions like self-love, creativity, gratitude, mindfulness, wanderlust, free-spiritedness and strength. I think of the scents as wearable doses of olfactory magic, bringing your inner goddess to life."
New Kahana Scent: An Introduction - DefineMe

New Kahana Scent: An Introduction

Five years in the making, our new Kahana Natural Perfume Mist was founded on the principles of relaxation, mindfulness , and the idea of a simple reset or recalibration to your daily routine. 

Scents for Self-Love or that Special Someone - DefineMe

Scents for Self-Love or that Special Someone

Valentine’s Day 2021. How do we celebrate another holiday under the extraordinary circumstances of our world today? Well, in defiance of how things seem different this year, celebrating Valentine’s day is simple: love finds a way and it begins with you.
8 Scientifically Proven Health Benefits of Taking a Bath - DefineMe

8 Scientifically Proven Health Benefits of Taking a Bath

Baths aren't just for relaxing.💦