Happy Wednesday Babes! 💋  Want to know how you can support women, feel empowered, and give back all while shopping for beauty products? Ummm...

Women in red dress handing money to a man.

There are so many women entrepreneurs in the beauty industry paying it forward. These ladies do not only have amazing beauty brands that provide the best products, but they are finding ways to empower by giving back to women in need. Feel good, look good, and do good with these 5 beauty brands!  

DefineMe Fragrance - Jennifer McKay Newton

As you know, DefineMe Fragrance is powered by inspirational #girlboss, Jennifer McKay Newton👑  Her purpose is to create more than just a fragrance company but a community of women who feel empowered while rocking their favorite scents and feel encouraged to kick ass in anything they do! 💪👊 

DefineMe Fragrance Mist Audry and Oil Delphine on table with pink flowers and DefineMe box in background.
Jennifer also created the DefineMe Dollar Program to pay it forward to girls in need. For every fragrance purchased $1 goes to "She's the First", a non-profit that provides scholarships to girls in low-income countries.  

DefineMe Fragrance Founder Jennifer McKay Newton with blue flower on her nose.
To learn more about Jennifer check out her mini-interview featured on Rank & Style's "Talking Top Tens"

Honest Beauty - Jessica Alba

Jessica Alba is not only a celebrity but quite the entrepreneur! Her company Honest Beauty has really branched off and offers hair, skincare and makeup products that are mostly natural.

Beauty products in flat crystal stone with jewelry and red flowers.
Most importantly, Jessica is finding ways to give back through her company. Honest Beauty contributes to "Code.org" which is a non-profit that creates high school AP computer science curriculums focused on young women. Honest Beauty is always involved in good causes and finds ways to partner with organizations. Check out their @inside_honest page to see what good things their up to! ❤️

Jessica Alba wearing necklace and blue and white stripped shirt.

Earth Tu Face - Sarah Buscho and Marina Storm

Sarah and Marina started Earth Tu Face in their kitchen and herbal garden! They now offer several skincare products for your face, eyes and body. All their products are created with natural and organic ingredients and are cruelty-free! 🐰💕

Skincare products lying on table with white flowers.

Sarah and Marina have introduced the "Change-Makers Initiative" and have aligned all of their products to give-back to different organizations:

  • To honor women and mothers, five percent of the sale of each Body Butter will be donated to Planned Parenthood
  • To honor all humankind, five percent of the sale of each universal Face Serum will be donated to the ACLU
  • And to further our total devotion to the planet, five percent of each sale of our zero-waste Skin Stick will be donated to the Center for Biological Diversity

Two women walking in a field collecting leaves.

Thrive Causemetics - Karissa Bodnar

Thrive cosmetics with heart-shaped makeup on table.

Loving the term "Causemetics" first and foremost! ❤️ Thrive Causemetics is a makeup line that includes vegan eyelash strips! 😍 Thrive is founded by Karissa who was deeply impacted by the loss of her friend to cancer at the age of 24. Thrive Causemetics "is Beauty with a Purpose: for every product you purchase, we donate one to empower a woman thriving through cancer or domestic violence." 

Woman putting on eyelash strips on another woman.

Yllo - Jaz Fenton and Jamil Bhuya 

Yllo offers a Turmeric Face Scrub that is all natural, vegan and cruelty-free! Jaz and Jamil are raising awareness of child marriages that happen in many South-Asian cultures. In most of these cultures, the haldi ceremony is performed before weddings. Turmeric makes up the majority of this vibrant yellow paste, which is applied to the bride and groom's bodies. Haldi is believed to ward off evil spirits, promise a life of prosperity, and make the couple have a beautiful glow on their wedding day.

Yllo face scrub packed lying on table with pink flowers.

Unfortunately, in India alone it is estimated that 47% of girls are married before their 18th birthday. The haldi ceremony is often associated with child marriage. Yllo donates 10% of all profits to "Girls Not Brides" that help educate and empower girls.

Two people holding hands with man standing in background.


April 19, 2017 — B Social Collaborator


Aunna Wolff said:

Thank you so so much for this content. It’s so important that women support women as we continue the fight for equality

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