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Shining Bright is Cruelty-free + Vegan Beauty Vlogger, Love Leticia 🐰💕 - DefineMe

Shining Bright is Cruelty-free + Vegan Beauty Vlogger, Love Leticia 🐰💕

I cannot tell you how grateful we are to feature Leticia. We are so happy to have connected with someone so passionate about the vegan and cruelty-free beauty world! 
Gift Guide: Valentine's Day Gifts for her! 💕 - DefineMe

Gift Guide: Valentine's Day Gifts for her! 💕

Valentine's DAY is around the corner! 💕 Whether you have a significant other or not, Valentine's Day is a lovely opportunity to spread the love to those in your life you hold, oh so close, to your heart. ❤️ Here are 10 gift ideas for those special ladies in your life! 👯💕
Founder Jennifer Shares how DefineMe is Inspiring the #GIRLBOSS in you! - DefineMe

Founder Jennifer Shares how DefineMe is Inspiring the #GIRLBOSS in you!

Shinning bright this week on the Beautified Spotlight is Founder Jennifer McKay Newton! She shares the spiritual, in-depth, purpose behind DefineMe Fragrance..."We are not just a Fragrance...we are a Movement!"

Winter/Holiday beauty tips + tricks from the lovely Jennifer Chan 🎄 - DefineMe

Winter/Holiday beauty tips + tricks from the lovely Jennifer Chan 🎄

We are beyond excited to feature one of our besties, Jennifer Chan!
The One Thing You Need This Fall to Look + Feel Flawless - DefineMe

The One Thing You Need This Fall to Look + Feel Flawless

Fall is a time of transitions. Goodbye long sunny days + hello longer nights + drier skin/hair. Among these changes our mood tends to be affected also. Colder days = Netflix & Chill. Staying under the covers forever sounds like a perfect day, making fall days a little less motivating. There is one fall essential that can make these transitions easier...

Pro Secrets to Getting Into the Scent Biz - DefineMe

Pro Secrets to Getting Into the Scent Biz

One of the perks of being a celeb? Making and selling your own fragrance. Of course, they’re given labs, professional advisers and a whole mess of other resources to create their own signature scent. But professional perfumer Jennifer McKay Newton, founder and creator of DefineMe Fragrance, let us in on a little secret: Finding the resources to make your own signature scent—and maybe uncovering a new passion and career path in the process—is totally do-able, even on a budget.
Connecting Emotion + Sense of Smell - DefineMe

Connecting Emotion + Sense of Smell

Jennifer McKay Newton + Erica Spiegelman of Rewired Radio RadioMD talk about the connection between our sense of smell + emotion.

NewBeauty.com calls us "an incredible discovery"! - DefineMe

NewBeauty.com calls us "an incredible discovery"!

The power of scent is undeniable: It can remind you of a person, place, time or thing with just a sniff. So, is the complete opposite spin—a perfume that actually predicts how you’re feeling that day—possible?

Watch Jennifer on Nancy Redd's HuffPost Live!!!

WOOHOO!!! Today is Support Women Entrepreneurs Day, #womenwow watch why we need to support women owned businesses. http://live.huffingtonpost.com/r/segment/womenwow-pledge-womens-entrepreneurship-day/565de5088795a2ea66000383
ÇaFleureBon Profiles in American Perfumery: Jennifer McKay Newton of DefineMe Fragrances + Perfumes with a Personality and Purpose Draw - DefineMe

ÇaFleureBon Profiles in American Perfumery: Jennifer McKay Newton of DefineMe Fragrances + Perfumes with a Personality and Purpose Draw

"If I can create candle scents that have intention, why not create fragrances that can positively affect people as well?”, I thought. I knew, both from personal experience and scientifically, that there’s a cognitive connection between scent and emotion. This would be my path to help empower women.

Thanksgiving: A Cornucopia of Scent Memory...

In the fragrance world we talk a lot about the connection between scent and memory. One can easily argue that Thanksgiving exemplifies scent memory on steroids! It was hands down my favorite Holiday...

What the heck is fractionated coconut oil?

We use fractionated coconut oil as a base in our fragrances. Three years ago when Jennifer was experimenting, blending and playing with fragrance combinations the thing to use in fragrance...