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NewBeauty.com calls us "an incredible discovery"! - DefineMe

NewBeauty.com calls us "an incredible discovery"!

The power of scent is undeniable: It can remind you of a person, place, time or thing with just a sniff. So, is the complete opposite spin—a perfume that actually predicts how you’re feeling that day—possible?

Watch Jennifer on Nancy Redd's HuffPost Live!!!

WOOHOO!!! Today is Support Women Entrepreneurs Day, #womenwow watch why we need to support women owned businesses. http://live.huffingtonpost.com/r/segment/womenwow-pledge-womens-entrepreneurship-day/565de5088795a2ea66000383
ÇaFleureBon Profiles in American Perfumery: Jennifer McKay Newton of DefineMe Fragrances + Perfumes with a Personality and Purpose Draw - DefineMe

ÇaFleureBon Profiles in American Perfumery: Jennifer McKay Newton of DefineMe Fragrances + Perfumes with a Personality and Purpose Draw

"If I can create candle scents that have intention, why not create fragrances that can positively affect people as well?”, I thought. I knew, both from personal experience and scientifically, that there’s a cognitive connection between scent and emotion. This would be my path to help empower women.

Thanksgiving: A Cornucopia of Scent Memory...

In the fragrance world we talk a lot about the connection between scent and memory. One can easily argue that Thanksgiving exemplifies scent memory on steroids! It was hands down my favorite Holiday...

Five Top Reasons To Be GRATEFUL This Thanksgiving

FriendsI'm a firm believer in quality over quantity especially when it comes to friendships. It takes time + effort but it is SO worth it! Love Whether it comes to you...

What the heck is fractionated coconut oil?

We use fractionated coconut oil as a base in our fragrances. Three years ago when Jennifer was experimenting, blending and playing with fragrance combinations the thing to use in fragrance...

Enjoying Sniffapalooza's Fall Ball in NYC

I had the privilege to present DefineMe to some very sophisticated noses at Sniffapalooza's Fall Ball this past week in NYC. Sniffapalooza is a cult like gathering for fragrance aficionados...

Fragrance Personality Quiz with DressJessXO

We're all about Fragrance + Personality at DefineMe Fragrance....Jessica Carroll of DressJessXO dressjessxo.com created a Fragrance Personality Quiz that will tell you which fragrance matches your unique personality the best! She...

Fall, the best season of the year!

I LOVE Fall! I love when the weather starts to get cooler and the leaves start to change color. I so enjoy pulling out last years sweaters, jackets, scarves and...

LABOR DAY SALE!

Been wanting to try out our fragrances? Or are you running low on your favorite? We're offering 20% OFF ONLINE ORDERS ONLY! Just enter BWLY2015 at checkout! Enjoy + Happy...

MTV's VMA OFFICIAL CELEB GIFT BAGS!

We're so excited...2 of our fragrances DefineMe Audry + Sofia Isabel were chosen to be in MTV's VMA Official Celeb Gift Bag. The Gorgeous cast of Awkward, Greer Grammar +...

I'm inviting you...

To all you local LA peeps, come check out the Unique LA Summer Market. It's a highly curated event with some fab vendors! There's food, jewelry, clothing, candles, art, our...