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Shining Bright on the Beautified Spotlight: Danika Brysha + Her inspirational self-care routine - DefineMe

Shining Bright on the Beautified Spotlight: Danika Brysha + Her inspirational self-care routine

We are so excited to have Danika in our beautified spotlight! She is an expert in positive transformation + it all started with herself!

The One Thing You Need This Fall to Look + Feel Flawless - DefineMe

The One Thing You Need This Fall to Look + Feel Flawless

Fall is a time of transitions. Goodbye long sunny days + hello longer nights + drier skin/hair. Among these changes our mood tends to be affected also. Colder days = Netflix & Chill. Staying under the covers forever sounds like a perfect day, making fall days a little less motivating. There is one fall essential that can make these transitions easier...

Pro Secrets to Getting Into the Scent Biz - DefineMe

Pro Secrets to Getting Into the Scent Biz

One of the perks of being a celeb? Making and selling your own fragrance. Of course, they’re given labs, professional advisers and a whole mess of other resources to create their own signature scent. But professional perfumer Jennifer McKay Newton, founder and creator of DefineMe Fragrance, let us in on a little secret: Finding the resources to make your own signature scent—and maybe uncovering a new passion and career path in the process—is totally do-able, even on a budget.
Connecting Emotion + Sense of Smell - DefineMe

Connecting Emotion + Sense of Smell

Jennifer McKay Newton + Erica Spiegelman of Rewired Radio RadioMD talk about the connection between our sense of smell + emotion.

NewBeauty.com calls us "an incredible discovery"! - DefineMe

NewBeauty.com calls us "an incredible discovery"!

The power of scent is undeniable: It can remind you of a person, place, time or thing with just a sniff. So, is the complete opposite spin—a perfume that actually predicts how you’re feeling that day—possible?

Watch Jennifer on Nancy Redd's HuffPost Live!!!

WOOHOO!!! Today is Support Women Entrepreneurs Day, #womenwow watch why we need to support women owned businesses. http://live.huffingtonpost.com/r/segment/womenwow-pledge-womens-entrepreneurship-day/565de5088795a2ea66000383
ÇaFleureBon Profiles in American Perfumery: Jennifer McKay Newton of DefineMe Fragrances + Perfumes with a Personality and Purpose Draw - DefineMe

ÇaFleureBon Profiles in American Perfumery: Jennifer McKay Newton of DefineMe Fragrances + Perfumes with a Personality and Purpose Draw

"If I can create candle scents that have intention, why not create fragrances that can positively affect people as well?”, I thought. I knew, both from personal experience and scientifically, that there’s a cognitive connection between scent and emotion. This would be my path to help empower women.

Thanksgiving: A Cornucopia of Scent Memory...

In the fragrance world we talk a lot about the connection between scent and memory. One can easily argue that Thanksgiving exemplifies scent memory on steroids! It was hands down my favorite Holiday...

Five Top Reasons To Be GRATEFUL This Thanksgiving

FriendsI'm a firm believer in quality over quantity especially when it comes to friendships. It takes time + effort but it is SO worth it! Love Whether it comes to you...

What the heck is fractionated coconut oil?

We use fractionated coconut oil as a base in our fragrances. Three years ago when Jennifer was experimenting, blending and playing with fragrance combinations the thing to use in fragrance...

Enjoying Sniffapalooza's Fall Ball in NYC

I had the privilege to present DefineMe to some very sophisticated noses at Sniffapalooza's Fall Ball this past week in NYC. Sniffapalooza is a cult like gathering for fragrance aficionados...

Fragrance Personality Quiz with DressJessXO

We're all about Fragrance + Personality at DefineMe Fragrance....Jessica Carroll of DressJessXO dressjessxo.com created a Fragrance Personality Quiz that will tell you which fragrance matches your unique personality the best! She...